Marketing Professional Certificate – MPC

Course Overview:

The Marketing Professional Certificate (MPC) is offered by the American Chamber of Commerce in Egypt Career Development Center.

This certificate is designed to provide learners with essential concepts of Marketing include marketing process and understanding customer needs, creating customer value, analyzing the marketing environment, marketing cycle, and use of the marketing mix, explores the fundamentals of consumer buying behavior.

Content:

Part1: Marketing and the Marketing Process

• 1:Marketing, Creating Value and Engagement
• 2:Company and Marketing Strategy

Part2:The Marketplace and Customer Value

• 3:Analyzing the Marketing Environment
• 4:Managing Marketing Information
• 5:Consumer Markets and Buyer behavior
• 6:Business Markets and Business Buyer Behavior

Part3:

• 7:Customer-Driven Marketing Strategy
• 8:Building Customer Value
• 9:New Product Development and Product Life-Cycle Strategies
• 10: Understanding and capturing Customer Value
• 11:Pricing strategies
• 12:Marketing Channels
• 13:Retailing and Wholesaling
• 14:Engaging Customers and communicating Customer Value
• 15:Advertising and Public Relations
• 16:Personal Selling and Sales Promotion
• 17:Direct, Online, Social Media and Mobile Marketing

Part4:

• 18:Creating Competitive Advantage
• 16:The Global Marketplace
• 17:Social Responsibility and Ethics

Upon successful completion of this Certificate, the learners will be able to:

• Demonstrate marketing and its values to customers
• Analyze the marketing environment
• Managing marketing information
• Design marketing channels
• Plan communicating customer value: advertising and public relations
• Analyze consumers’ rules in the market place
• Direct motivation and values
• Analyze personality and lifestyle
• Evaluate organizational and household decision making
• Use cultural influences on consumer behavior
• Explain the marketing research process
• Demonstrate the business problem and determine research objectives
• Use secondary data and information database
• Utilize exploratory and qualitative research techniques
• Develop questions and design questionnaires

Training Methodology:

This training course shall be provided through a hybrid training platform. Within the Hybrid system, the participant gets to choose between attending the class in-person or joining live via Zoom. The course is designed to be:

• Mixture of taught content, hands-on exercises with an emphasis on ‘learning by doing’, interactive discussion and questions handling and discussing
• Course notes and support material provided – sent to participants pre and post course
• Case studies and Problem Solving Exercises
• Individual assignments