Communication strategies

Communication is the backbone of success of any corporation, public figures and celebrities 

• Taking charge of how, when and where to communicate with your target audience can make or break your business and your image.
• Professional communication can help you; bad communication can destroy you. It’s never too late to start harnessing the incredible power of communication.

All what you have to know about communication strategies

• PR professionals need a framework for understanding how all various tasks and concepts used in PR work come together to shape a campaign that is based on theory.
  
  

The outline

• The evolution of campaign strategies
• The importance of the strategy workshop
• The four models of strategies
• How to develop a communication campaign
• How to identify the stakeholders and target audience
• The drafting of messages
• Identifying the different tactics and tools that reach the target audience (Business, media and consume outreach
• Budgeting

Workshop

• Trainees are asked to develop a live communication campaign, implementing all the pillars of the strategy
• The strategy must include:

• • The outline and plan
  • The approach
  • The methodology of the plan
  • Objectives, target audience, messages, tactics and tools. Budgeting