Digital Marketing Diploma


Course Overview

Pair your persuasive nature or your former knowledge and work experience with a digital marketing degree to move to the next level of your digital marketing career. This program will provide you with essential managerial skills as well as a better understanding of the relationship between digital marketing and other practical parts of a business.
You will also be introduced to new and unexpected aspects of marketing that you can start applying.
This Diploma of Digital Marketing program covers the following courses:

Course Modules

Introduction to Digital Marketing

  • What is Digital Marketing?
  • Marketing versus Digital Marketing
  • Digital Marketing Strategy
  • Consumer Behavior
  • Online Branding
  • Creating a Landing Page

Social Media Marketing

  • Social Media Introduction
  • Social Media Strategy
  • Social Media Channels
  • LinkedIn for personal & Business
  • Strong Social Media Content Strategy
  • Video Marketing Tips, Trends, Strategy & Best Practices

Content Marketing

  • What is Content Marketing?
  • Understanding Content Objectives
  • Understanding your target segment
  • Brand Introduction & Awareness
  • Brand storytelling


  • Introduction to SEO
  • Keyword Research
  • SEO Tools
  • Google Algorithms
  • Competition Analysis
  • Onpage Optimization (Website)
  • Offpage Optimization
  • Website Position Analysis
  • Website Monthly Reports

Google Ad Words & Analytics

  • Campaigns settings
  • Keyword Match Types
  • Keywords Research Tools
  • Understanding Ad Auction
  • Bidding Strategies
  • Ad Guidelines

Course Features

  • Lectures 0
  • Quizzes 0
  • Duration 0 hours
  • Skill level All levels
  • Language English
  • Students 0
  • Assessments Yes