Digital Marketing Diploma
Free
Course Overview
Pair your persuasive nature or your former knowledge and work experience with a digital marketing degree to move to the next level of your digital marketing career. This program will provide you with essential managerial skills as well as a better understanding of the relationship between digital marketing and other practical parts of a business.
You will also be introduced to new and unexpected aspects of marketing that you can start applying.
This Diploma of Digital Marketing program covers the following courses:
Course Modules
Introduction to Digital Marketing
- What is Digital Marketing?
- Marketing versus Digital Marketing
- Digital Marketing Strategy
- Consumer Behavior
- Online Branding
- Creating a Landing Page
Social Media Marketing
- Social Media Introduction
- Social Media Strategy
- Social Media Channels
- LinkedIn for personal & Business
- Strong Social Media Content Strategy
- Video Marketing Tips, Trends, Strategy & Best Practices
Content Marketing
- What is Content Marketing?
- Understanding Content Objectives
- Understanding your target segment
- Brand Introduction & Awareness
- Brand storytelling
SEO
- Introduction to SEO
- Keyword Research
- SEO Tools
- Google Algorithms
- Competition Analysis
- Onpage Optimization (Website)
- Offpage Optimization
- Website Position Analysis
- Website Monthly Reports
Google Ad Words & Analytics
- Campaigns settings
- Keyword Match Types
- Keywords Research Tools
- Understanding Ad Auction
- Bidding Strategies
- Ad Guidelines
Course Features
- Lectures 0
- Quizzes 0
- Duration 0 hours
- Skill level All levels
- Language English
- Students 0
- Assessments Yes
