Announcements:
English Arabic
Skills Development ( Training Programs )
 
Skills Development
Marketing Practical Diploma
 
Start date:  0000-00-00   End date:  0000-00-00

 

                                                                                                                                                  

Marketing Practical Diploma Certificate accredited from

The Canadian Management Institute of Management & Training in Canada.

 

   Start Date : Saturday August, 31st 2019 

  (Every Saturday from 10AM to 5PM) 

   Duration : 96 Hrs/3 months 

 

Course Modules 

 

Defining Marketing and the Marketing Process

- Creating and Capturing Customer Value 
- Products and Services 
- Company and Marketing Strategy 

Marketing Strategy

- Analysing the Marketing Environment 
- Segmentation, Targeting and Positioning 
- Product Life-cycle Strategies 

Consumer Behaviour and Marketing Research

- Consumer Markets & Consumer Behaviour
- Marketing Research 

Brand Management

- Creating Brand Equity 
- Building Brand Equity
- Measuring Brand Equity 
- Other Competitive Strategies
- Managing a Brand Crisis 

Integrated Marketing Communications (IMC) and Customer Relationship Management (CRM)

- Communicating and Delivering Value 
- Designing and Managing Integrated Marketing Chanels
- Channel-Design Decisions
- E-Commerce Marketing Practices 
- Personal Selling
- Direct Marketing - Customer Relationship Management

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

For Further information Please

Contact OUDA